If you like outdoor swimming and have traveled in Europe you’ll have been delighted to discover that swimming in rivers and lakes is very much the done thing. When on holiday in Switzerland a couple of years ago it was obvious that everyone wanted to swim when the sun shone. Lakes in Switzerland have multiple swimming places built all around them with diving boards; pontoons and changing facilities providing opportunities for fun in the water that are convenient for all. Because of our unique history both as an Empire and as the birthplace of the Industrial Revolution we find that our swimming freedoms have all but vanished, well, that is until quite recently, but astonishing things can and do happen don’t they!
Just as I was enjoying the freedom to swim in the expansive swimming area at Swan Pool (Sandwell Valley Country Park) in Birmingham at the weekend, Robert Aspey was enjoying his freedom at Rutland Water (pictures above). What’s more astonishing still is that this year a new Aqua Park with slides and play equipment in the lake itself has opened for business. Rutland Water Bathing Beach has been a tremendous success; it now looks much more like a European lake than a British one.
This development is very significant. It shows a tremendous confidence that there is money to be made from outdoor recreational swimming. As there is no charge to use the bathing beach, lifeguard costs are covered by car parking charges and an array of seaside amenities that are springing up in the beach area. To use the aqua park for 55 min’s adults and children pay £15 plus £5 to hire a life jacket and another £5 for a wet-suit if desired.
This just goes to prove what has been said all along; open an outdoor swimming beach and people will come. So with these two excellent and successful examples under our belt, just as we exit Europe we may see more opportunities to get into the swim of things.