The heatwave over the weekend drew an estimated 200,000 visitors to Brighton Beach (according to THE ARGUS). Yet busy as the beach was, no lifeguard cover was provided by the Council. A spokesman said: “Our lifeguards are employed on temporary contracts which ended at the beginning of September, traditionally the end of the season. It would be a waste of resources to keep lifeguards on for a whole month in case of a late season heatwave.” The same reasons were given at the Serpentine Lido in London, which remained closed to swimmers throughout the sweltering weather. How well this illustrates the disparity between swimming opportunities on the coast and those inland. Londoners who decided to reduce their carbon footprint and swim locally at the Serpentine, were chased out of the water by the police. No lifeguard in Hyde Park meant no wild swimming as safety is always of paramount importance. Yet down the road at Brighton, the beach was full and despite the fact that the lifeguards had long since gone, no one batted an eyelid.